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Comparing social networks to movies on the basis of Attention? Flawed.

Sigh. I was rather enjoying my Monday until I read this infuriating piece by Alexia Tsotsis over on TechCrunch – I’d Rather Watch Instagram Than A Movie.

The basis of the comparison? Attention. The basis of the preference? Simplicity and relatability.

The appeal of Instagram is, for lack of a better word, simple; the world is moving too damn fast and we don’t want the cognitive load of figuring out what we’re looking at — we just want to see simple pretty things. This simplicity is what makes services like Instagram, Twitter and Pinterest a joy versus other entertainment offerings.

The truth is that on any given day, I’d rather check in on Instagram then watch a movie.

Call me a snob, but I feel sorry for the simple mind that can equate one form of attention to another so easily, and put it down to “killing time”. It is total underappreciation for film as an artform.

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