So, Picnic decided to create a competition to see whether people could eat a Picnic bar in under 30 seconds, while filming themselves doing so, mentioning the tagline at the end [“PICNIC. IT’S NO PICNIC”] and then uploading it.

Being the suckers that we are, @marawlings, @jymmysim and I decided to take on this challenge, and today was the trial run. Suffice it to say, we failed. Me especially.

@marawlings:

@c0up:

@jymmysim:

Lessons learnt:

• Don’t laugh, or be around others that will make you laugh. This will severely ruin your time!
• Take small bites. That was clearly my fundamental error, and it cost me dearly, when I spent about 40 seconds incapacitated due to the large amount I’d consumed