SXSW – The context layer

There was plenty talked about at SXSW Interactive, and for the most part, it was reaffirming my existing knowledge more than anything else. One thing that did stand out, and that I’ve found myself talking about since I’ve returned, is this whole concept of a Context Layer to sit on top of all the content that exists on the web, and specifically in relation to Location.

This is isn’t something new or revolutionary, but it makes sense in feeling like the logical next step.

We’ve already seen Web 2.0 push personalisation, and the Social Web push relevance via social graphs [no doubt this will continue *cough* +1 *cough*], but utilising location, especially through mobiles, is still in its infancy.

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