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SXSW – The context layer

There was plenty talked about at SXSW Interactive, and for the most part, it was reaffirming my existing knowledge more than anything else. One thing that did stand out, and that I’ve found myself talking about since I’ve returned, is this whole concept of a Context Layer to sit on top of all the content that exists on the web, and specifically in relation to Location.

This is isn’t something new or revolutionary, but it makes sense in feeling like the logical next step.

We’ve already seen Web 2.0 push personalisation, and the Social Web push relevance via social graphs [no doubt this will continue *cough* +1 *cough*], but utilising location, especially through mobiles, is still in its infancy.

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SXSW 2011 in films. Q&As, lines and the 15 I saw, ranked.

SXSW Film is pretty special. Sure, there’s Sundance and Cannes, but SXSW Film really opens up its screenings, and gives the people access to all films that are screening like no other film festival. It was my first SXSW, and I had absolutely no idea to expect. It’s pretty clear now though, that by far, the Film component was my favourite.

Where else would a movie fanboy like me get to sit in on so many world premieres and screenings and interact with the cast, director, writer and producers of films?! The Q&As were a part of film I’d hardly experienced, and I grew deeply in love with them, and the context derived from them, with the movie being so fresh in your mind.

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