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Double tap to like and Discoverability

instagram screenshot

One day, a few months ago, I was watching @jymmysim use Instagram and he double-tapped a photo¬† to “like” it. I asked why he double-tapped instead of tapping the heart, but I can’t remember what he said. I’ve been subconsciously doing it ever since.

It’s easier, really. There’s a gigantic image, nicely filtered, so why wouldn’t you double tap it? Why would you try and pinpoint a finger towards that tiny button instead?

Today I was wandering aimlessly and I finally asked myself, how the hell did he discover it?

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