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Double tap to like and Discoverability

instagram screenshot

One day, a few months ago, I was watching @jymmysim use Instagram and he double-tapped a photo¬† to “like” it. I asked why he double-tapped instead of tapping the heart, but I can’t remember what he said. I’ve been subconsciously doing it ever since.

It’s easier, really. There’s a gigantic image, nicely filtered, so why wouldn’t you double tap it? Why would you try and pinpoint a finger towards that tiny button instead?

Today I was wandering aimlessly and I finally asked myself, how the hell did he discover it?

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Rationalising my digital media purchases, or lack thereof

@juleshughan tweeted an interesting Guardian post titled In the digital era free is easy, so how do you persuade people to pay?, and it got me thinking about why I pay for some forms of digital media, and why I refuse to for others.

The article is a good read, and speaks of motivations, which is something I’ve been very interested in lately, but this list, or whatever the post will turn into, is a lot more, colloquial, I guess.

<time jump> I’ve ranted too much [yes, I’m jumping in time], so I’m going to just list my rationale / motivations—generalised—below, and if you’re still interested, you can read about why it was basically World of Warcraft that got me paying for digital media. </time jump>

Note: The following rationale may likely be highly irrational to some.

The short of it

Games

  • Features [the social, multiplayer aspect in 99% of cases] not accessible through pirated copies
  • Ease of purchasing and the convenience of digital delivery
  • Supporting Indie developers

Music

  • Supporting something I’m passionate about
  • It’s cheap
  • Convenience

Television

Good luck trying to get me to pay for television.

Movies

Can’t justify it, and I’m more than doing my bit to support the movie industry by paying $20+ each week at the cinemas.

<time jump 2> Ok, I’m jumping in time again, but I realised I’d forgotten about mobile, and it feels a little different in my mind.

I would more than happily pay for an app I use regularly, but at this point in time, all my favourite, and most used apps, are free. In saying that, I do feel like, for whatever reason, I would hesitate / consider buying an app a lot more than I should, for the relatively small amount they cost. This Oatmeal comic sums it up  </time jump 2>

And now, a wordier version…

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